The Cookie Factory

UNESCO (2021) - DDB Paris

WHAT’S THE PROBLEM?

The future of the web depends on the way we let it grow.

How permissive are we with powerful corporations on data collection? On the internet, self-taught algorithms are threatening one of our human rights: privacy.

That’s why UNESCO had to raise awareness to politicians and the public, as well as the media, of the dangers of data exploitation, addressed in the UNESCO Recommendation on the Ethics of Artificial Intelligence that was about to be released.

But how to generate interest for such a complex and abstract topic on a global scale?

If your brain has already exploded, you can see the video recap here.

So, to raise awareness of the abusive use of personal data on the internet and how it threatens our privacy rights, we hacked the greatest symbol of the surveillance economy :

COOKIES.

The Cookie factory is a tool developed to protect us against predictive algorithms and A.I. tracking.

We developed a Chrome extension with two functions : on one side it shows how our personal data is collected.

Secondly, it allows users to create a whole new online identity by generating fake data by opening hundreds of web pages and storytelling based on media articles, GIFs, videos, marketplaces or social networks.